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since listing the company in order to enhance the brand image and
product awareness and sales of higher profit, Direct brand strategy
included in its program, in 2008, surface is accelerated Guide The pace
of construction, operation and maintenance costs and both channels
operating cost, but also improve the return on capital optimization and
increase market competitiveness, but also a smooth transition to solve
the unwieldy problem. Who move within the industry with: Guide is a
unique sales model, in a free market system have their own independent
service, management, marketing system, each system has its own team of
employees and customers, in addition to physical body full range of
products, matching of the operating system, enterprise sales and profits
will rise sharply. second and third line for the brand in terms of
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the threshold for the Direct system into high, high investment,
management, demanding challenges, most of them with self, the regional
branch in the form of associates, the former is based on their
power-operated stores opened in response to current market increasingly
meager profits caused by the intense pressure brought to realize higher
profits for their own growth, which is the brand manufacturers through
the establishment of regional cooperation and regional joint branch
agencies to assess the recognition share, with a presence management
team in daily operation and management, implementation
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of regional associates. This allows enterprises to leverage scarce
resources in the local, with the manufacturers of capital investment and
management of moderate output, and jointly promote regional city bigger
and stronger. self subsidiary company of (shopping malls, stores,
supermarkets, shoe), so that companies understand and manage the
channel’s position in a very proactive and avoid a multi-level marketing
divide profits and dealer network channels operating non-standard
means, such as lower prices, disposable goods, and other serious
phenomenon of network conflicts. Industry researchers believe that
product sales and
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